Tuesday, February 26, 2013
What can professional blogs do for businesses?
Maintaining
a professional blog has many potential advantages. First, blogging provides a venue to
deliver information in a creative way. Second, having a blog would allow corporations
to portray a more human side of business and consumers would be able to make a stronger emotional
connection with the company. This would increase brand loyalty, recognition,
and awareness, thereby helping businesses become a permanent aspect in
consumers' lives.
Wednesday, February 20, 2013
What can professional blogs do for businesses such as Snapple?
As I contemplated this question, I came to the conclusion that professional blogs can aide businesses like Snapple by
As I conducted my research on professional blogs, I was amazed by how many corporations maintain a blog. Some of these corporations include Amazon, Facebook, Marriott, Google, and eBay.
(Two of my favorite corporate blogs are Whole Story: Whole Foods Market and Marriott on the Move)
Finding a professional blog for Snapple proved to be more difficult. I discovered articles and a twitter account but the closest thing I found to a professional blog I found here:
Snapple Real Facts
This blog contains a comprehensive list of the "Snapple Real Facts".
Maintaining a professional blog has many potential advantages. Because Snapple is a very energetic and fresh brand, I think they would be able to utilize this channel to cater to a younger demographic. Blogging provides Snapple with a venue to deliver information in a creative way. The blog would allow Snapple to be humanized and consumers would be able to make a stronger emotional connection with the company. This would increase brand loyalty, recognition, and awareness thereby helping Snapple become a permanent aspect in consumer's lives.
If you want to follow Snapple on Twitter, click here.
- Personalizing the company.
- Creating a stronger emotional investment in the company.
- Increasing brand loyalty.
- Becoming a constant presence in consumer's web use, increasing brand recognition and awareness.
As I conducted my research on professional blogs, I was amazed by how many corporations maintain a blog. Some of these corporations include Amazon, Facebook, Marriott, Google, and eBay.
(Two of my favorite corporate blogs are Whole Story: Whole Foods Market and Marriott on the Move)
Finding a professional blog for Snapple proved to be more difficult. I discovered articles and a twitter account but the closest thing I found to a professional blog I found here:
Snapple Real Facts
This blog contains a comprehensive list of the "Snapple Real Facts".
Maintaining a professional blog has many potential advantages. Because Snapple is a very energetic and fresh brand, I think they would be able to utilize this channel to cater to a younger demographic. Blogging provides Snapple with a venue to deliver information in a creative way. The blog would allow Snapple to be humanized and consumers would be able to make a stronger emotional connection with the company. This would increase brand loyalty, recognition, and awareness thereby helping Snapple become a permanent aspect in consumer's lives.
If you want to follow Snapple on Twitter, click here.
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