What can professional blogs do for businesses such as Snapple?

As I contemplated this question, I came to the conclusion that professional blogs can aide businesses like Snapple by

• Personalizing the company.
• Creating a stronger emotional investment in the company.
• Increasing brand loyalty.
• Becoming a constant presence in consumer's web use, increasing brand recognition and awareness.

As I conducted my research on professional blogs, I was amazed by how many corporations maintain a blog. Some of these corporations include Amazon, Facebook, Marriott, Google, and eBay.

(Two of my favorite corporate blogs are Whole Story: Whole Foods Market and Marriott on the Move)

Finding a professional blog for Snapple proved to be more difficult. I discovered articles and a twitter account but the closest thing I found to a professional blog I found here:

Snapple Real Facts

This blog contains a comprehensive list of the "Snapple Real Facts".

Maintaining a professional blog has many potential advantages. Because Snapple is a very energetic and fresh brand, I think they would be able to utilize this channel to cater to a younger demographic. Blogging provides Snapple with a venue to deliver information in a creative way. The blog would allow Snapple to be humanized and consumers would be able to make a stronger emotional connection with the company. This would increase brand loyalty, recognition, and awareness thereby helping Snapple become a permanent aspect in consumer's lives.

If you want to follow Snapple on Twitter, click here.